Singaporean are Shifting to Online Market Free Sample for Students

Question: You are a Journalist at The Straits Times and your Editor has assigned you to Conceptualize and Write a Special Feature Exploring this topic through the Eyes of the Consumers. Answer: The Shoppers' Paradise is Dead ; Singaporean ar Shifting to online Maarket Singapore is losing its name as the Shoppers Paradise as more retail outlets are getting shattered. The malls are becoming empty as more shops are closing down. Empty store front can become even common sights the prime districts and locations of Singapore. Once framed as shopping heaven, Singapore can go out of its track and the malls and stores can become completely empty. The declination has been evident in all the major shopping places like Orchard Road, where the malls were opulence and grandeur of new and refurbished malls. Similar situation is evident in every mall in Singapore. Interviewing three regular consumers from Singapore, some vital information regarding the declining condition of the malls and other consumers outlets have been known. Jacqueline, 22, shared her view on this. She explained that it is preferable for her to carry out online shopping rather than visiting the shops at malls. Everyone is busy in their lives and they are looking for better scopes to reduce the time they have to spend. She made a number of valid points stating that boys and girls of her age have to manage their time very efficiently. This is the time when one has to focus on their education to build up a better career for them. Spending time with friends is another major look out of the people belonging to this age group. Online shopping gives them all the opportunities to shop anywhere and anytime. In addition to this, huge discounts and offers are also available when it comes to online shopping. So why spend extra money and time on shopping at the various outlets and stor es in malls. Similar kind of response was gained, when Ryan, 34 was asked to share his perspective. He told that the Malls do not provide variety of things that he desires. The local brands are not attractive enough for him. He also shared his experience why he dislikes malls and shopping in various outlets. He embraced the fact that the malls remain crowded and he has to wait for his turn to make any purchase. This is quite boring and time consuming for him. In comparison to it, if Ryan make online purchase, his problems are easily over shadowed and he gets various opportunities in making purchase. Online shopping gives varieties of choice to make from. Unlike malls and other outlets, there remains the chance of selecting from a huge number of brands and labels. One can easily compare and contrast the product with the other and make wiser decision before purchasing a product. Again, he has commented that very often it happens that he end up meeting someone who he does not want to confront. These situations are common if you visit a mall. On this note, we all have to agree with Ryan. When asked Grace, 42, she has to share something else. Her response showed the emotional side of the declining condition of the number of malls in Singapore. She exclaimed that personally she likes to visit malls and shop and try out different outfits or any other accessories. She is actually saddened with the declining condition of the malls and the empty spaces all around. She used to enjoy the crowd and meeting people at malls. However, she has a family and a fourteen year old daughter who is not like her and do not feel like visiting malls very often. Grace further emphasized that her daughter keeps on ordering stuffs online all throughout the day. She indeed accept the fact that with the advent of online shopping, things have become much sorted and easy to purchase or exchange, but the essence of personal touch that the physical outlets provides to the shopaholics cannot be provided by automatic operated computerized system. With this, a 362 degree angle of the various reasons behind the decreasing crowd and increasing empty stores in malls have been recognized. The advent of online shopping can be easily regarded as the major reason behind the empty mall. However, other problems that people face when they have to visit a mall including parking their cards, the less cool and happening place to hang around with family and friends. The current situation has lead to the condition where if one has to go to a mall, the person has to convince others to accompany them. We can easily assume that the craze for malls and shopping outlets has been decreasing. The malls located in the Orchard have been considered as the trap for the tourists. The stores charge everyone with premium pricing and thus, increasing the actual price of the product by many fold. People are not fool to spend extra amount of money for the same thing that they can get at a much lesser price. This has automatically declined the number of window shopper at the various sites of Singapore. Online purchasing has given the opportunity to the consumers to purchase anything at any point of time. The travelers are also no longer found to do shopping in Singapore because they can easily compare the price and the brand of the things and can be judgmental enough to decide that, there remains better opportunity for them to make purchase from other platforms. It has also been found that the man power at the retail stores has also declined. This is the strategy that the retailers have undertaken to reduce the rate of the products. This has automatically hampered the employment of the country. People who want to pursue their career in the retail sector has no option left for them but to think of other better ways to live a better life. E-commerce is definitely the future of commerce and people are exceptionally relying on online shopping. In fact, the options that consumers are getting in online platform are lucrative enough to attract more consumers in this platform. There is no doubt that retailing is at the verge of existence. Bibliography: Breznitz, D., Palermo, V. (2013). A strategic advantage with behavioral targeting? How can (and what) firms benefit from personal data-based online marketing strategies. InProceedings of the 35th DRUID Celebration Conference. Johari, T., (2016) Seven reasons why shopping malls might not exist Retrieved from: https://www.youth.sg/Users/T/O/TomJohari/2016/6/Seven-reasons-why-shopping-malls-might-not-exist-in-the-future [Accessed on: 29-3-2017] Koh, W. T. Yuszof, N., (2016) No buzz in Orchard Roads increasingly vacant malls Retrieved from: https://themiddleground.sg/2016/05/06/vacant-malls/ [Accessed on: 29-3-2017] Vinerean, S., Cetina, I., Dumitrescu, L., Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), 66.